WCIC, World Creative Imaging Competition has finally started. Selected 20 students from each country (120 in total) are now ready to ‘create moment’.
NX10 cameras with 3 lenses have been provided to the students. And the students will submit three images which represent a ‘creative moment’ and a video clip describing him/herself until March 29th. After that, an online gallery opens and the global voting process begins.
Enjoy ‘creative moment’ from WCIC(linked to site)
Here are some pictures from the opening ceremony in the UK, China and Korea.
[UK]
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[China]
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[Korea]
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About WCIC
The ‘World Creative Imaging Competition’ is a campaign that will be announced on 2nd March 2010 (TBD). This competition is designed to position the Samsung NX10 camera as a creative tool for the audience segment that can be referred to internally as the ‘Creative Class’. The creative class is a group of people who relate to the idea that creativity is a fundamental part of their life including those from artistic careers such as artists, designers and architects. Our goal is to let the creative class inspire the NX10’s target audience, which will encourage them to buy the product.
In order to position the NX10 in this way the campaign links to the creative class by engaging with students from world-class art schools, encouraging them to use the NX10 camera to create high-quality photographs and HD-quality moving images. This will be achieved through the competition mechanic.
The competition process
The international competition will be promoted in the six Samsung Digital Imaging Company top-tier countries: the UK, France, Germany, USA, Korea and China.
In each country a leading creative arts further education establishment will be the focus of a competition which will feed into a global competition themed around the ‘Creative Moment’.
The education establishments participating include:
• USA – School of Visual Arts
• UK – St. Martins College of Art and Design
• France – Ecole Estiennes
• Germany – Design Academy Berlin
• China – Central Academy of Fine Arts / Tsinghua Univ. / Capital Normal Univ. ,Beijing Institute of Tech. / Beijing Foreign Univ. / Chinese Comm. Univ. / Univ. of Int’l Business and Economics / Tianjin Normal Univ.
• Korea – Hongik University / Chungang University / Seoul Institute of Arts
