Samsung’s NX100 with OK Go “What is your next project? Last Leaf” campaign has won 2 awards from 14th ADFEST on 18th of March, the three-day festival of advertising, ideas and creativity held at Mövenpick Resort & Spa in Phuket, Thailand from March 17th to 19th, 2011.
“What is your next project? Last Leaf” has won silver prize from Film Craft Lotus “Single for Animation” category and bronze prize from Cyber Lotus “Best Use of Viral” category.
Founded in 1998, ADFEST is Asia Pacific’s largest annual regional advertising festival celebrating and raising the standard of creativity in the region.
ADFEST 2011′s theme, “JUMP START,” reflects ADFEST’s commitment to the promising beginning not only of the young blood in the advertising and production industries, but also the revived inspiration of professionals, as well as ADFEST’s reconfirmation as a leading advertising event with renewed energy.
“What is your next project? Last Leaf” campaign partnering with viral music video pioneers OK Go in creating the band’s latest music video has marked out uncharted territory for both music videos and camera brand marketing. The music video was filmed using the new Samsung NX100, Samsung’s latest innovation in premium camera technology.
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